Rejected names for Stealthy Box

You’re not going to believe this, but coming up with a name for something that you’re pinning your livelihood on is hard as hell (I’m building a website, by the way). Not only do you want to come up with something that’s clever and sounds cool, a lot of what you come up with doesn’t have a URL that’s available for purchase. I’d honestly have an easier time naming someone else’s child.

It took several nonstop hours of thinking before we settled on Stealthy Box, and we think it’s great. It’s a reference to one of our favorite game franchises of all time, it’s snappy, and it’s easy to remember and spell.

So what of the names that we passed on? Have a look at a few that I can still bother to remember:

• GameInk
• Gaming Kibitzer
• Gamer Suplex
• Kibitzer Suplex
• IGN.net (not really, but it’s an $18,000 URL!)
• Hide in a Box

We almost settled on Hide in a Box — damn close, actually — but it didn’t exactly roll off the tongue.